Content Marketing Strategy

Content Strategy

Content build relationships with clients and attract new ones. We can help you create a simple, effective plan for your business

What is content?

Content keeps you in touch with clients, inspires engagement and increases Google rankings via creation and sharing of high quality, problem-solving relevant information. It influences potential customers to choose you over competitors, with the end goal of boosting sales and increasing interaction between your business brand and clients.

Build connection with your customers, encourage engagement and increase search rankings in Google. By contributing and sharing good quality, helpful and relevant information to internet searchers, you can influence consumer behaviour with the goal of raising your business profile, increasing enquiries and driving more sales.

Content on your website steers people to the ultimate objective is to steer people to take the next step.. make an booking or enquiry: pick up the phone, send an email, fill in a form. 

 

But content can also be published on social media, such as Facebook, or tweets on Twitter, or even just pictures on Instagram. This has two benefits, it keeps you in touch and helps attracts people to find out my by visiting your website to make a repeat booking. Secondly, if the content is useful or entertaining or relevant, it will be shared, and your reach grows exponentially, like ripples in a pond. Eventually some of those people new will also contact you with an enquiry or book an appointment.

What's content marketing?

Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

Content is any kind of interesting, entertaining information, or photographs, videos or shares of other peoples content you found interesting. You post it on your website on a regular basis. It's a great way to keep your site fresh and current, so people visit again, and book an appointment. In fact all the text and images on this site is 'content'. They help you understand internet marketing. For example, the most common way to have an effective Content Strategy is to start a regular business a blog. Keep clients up to date with news, announcements or promotions.  Or answering the most common questions your clients ask, month by month. This is great content. All this helps your customers increase loyalty and impresses potential ones searching online for those answers.

How does content help my business, and why should I spend time doing it?

There's a number of benefits. Firstly it helps to keep in touch with your client base on regular basis, and keep your site fresh which is important for SEO to maintain your search position in Google.

 

Your blog can feature answers to the most common questions from your clients, educational posts about the work you do or the problems your clients may face related to the services you offer or images through social media such as Facebook, Twitter or Instagram, depending on what platform best fits the type of business you have. Up-to-date industry related posts that inform, educate and entertain readers, lead to an increase in social media engagement, improve your online reputation and give you authority. 

 

When clients and potential customer search online for information that you have blogged about, they perceive you a trustworthy expert, and are more likely to book an appointment with you over an unfamiliar competitors.

Examples of content strategies

Industry News

Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.

Business blogs

Whether its professional advice, or informal news about your business, blogs build relationships and online presence

Op-ed Articles

Writing Opinion Editorial pieces for magazines and newspapers relevant to your business sector is a powerful way to raise your profile and position you as a stand out expert.

Interviews

Your website & the content you share can lead to interview requests by broadcasters such as the BBC, or other broadcasters. Researchers are often looking for experts in areas they are due to cover, on TV radio shows.

Press Releases

Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services.

Content Strategy

Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts.

We will tailor a bespoke content marketing strategy for you, or advise on how you can write blog or social media content yourself.

Effective Copyrighting

We can provide content on a monthly basis that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services.

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If you're interested in growing your business, or just want some help de-mystifying internet marketing, then get in touch

We're passionate about working with small and local businesses