Highly qualified Pilates instructor, & fitness by dance lifestyle specialist
A story of tragedy at 18, turns to world domination around the corner
A professional dancer from the age of 18 until a knee injury brought her dance career crashing down. Searching for a new way to self-identify after over 10 years of laser-focused identity is the equivalent to picking your entire shattered life up off the floor and figuring out how to begin a new one. At 18. Pilates was proposed by a chiropractor to build strength and maybe rehabilitate the career-ending knee injury. It, in fact, opened a door to an entirely new future with even more purpose that she thought she could find again.
Rachel has taken her Pilates & Dance studio a very long way in a short time and is as the point where she needs to begin expanding her brand across London. She's ready to grow her personal brand profile in multiple ways, in order to become an authority and expert using comprehensive experience for a variety of consulting opportunities. We are working on providing an existing site with a makeover, followed by a brand new design in early 2020.
We are providing on-site SEO service, something every client should ask any developer or web designer if they are including comprehensively in their service. Without it you will find the same advice across the industry - think long and hard before hiring them unless they can deliver it. The reason being is there's no point having a great new site if Google can't read it / or penalises it because of a lack of SEO, when it scans the internet - the upshot of this is you will more often than not be pushed down the search results listings and shown to fewer people, which directly harms your bottom dollar, pound or euro.
We will also commence a monthly social media marketing service, creating a bespoke content strategy for her followers and adding value to their relationship with compelling content for their day to day lives. This builds loyalty, and engenders community, meaning talking to Rachel first will be top of mind when that someone needs a service she provides, or when a follower is finally 'ready to buy'. Sale done!
A marketing driven website is an investment not a cost
Language and psychology engage your visitors.
Well thought out user-journeys are based on visitor and customer profiling.
A compelling content strategy demonstrates you understand them and can best fulfil their needs.
Finally you need effective ways to steer visitors to book an appointment or make a purchase.