"How does content help my business, and why should I spend time doing it?"
There are a number of benefits. Firstly it helps to keep in touch with your client base on a regular basis and keeps your site fresh which is important for SEO to maintain your search position in Google.
Your blog can feature answers to the most common questions from your clients, educational posts about the work you do, or the problems customers may face related to the services you offer. Interesting, personal or beautiful images posted on social media such as Facebook, Twitter or Instagram are effective and useful hooks to tempt browsers. Up-to-date industry related posts that inform, educate and entertain readers, lead to an increase in social media engagement, improve your online reputation and give you authority.
When clients & potential customer search online for information that you've blogged about, they perceive you a trustworthy expert and are more likely to follow up, inquire or book an appointment with you over your less familiar competitors.