Is your business website an investment or a cost?

You have less than 7 seconds to make an impression

We're time-poor so we judge a business or brand instantaneously by its website design and online presence. Therefore excellent design is critical. According to Google's own research, you have less than 7 seconds to persuade a new visitor to choose you, before they try a competitor's site. Most people don't return.

The biggest mistake you can make

Does your web designer have marketing expertise? A common mistake businesses make is to hire a web designer with strong graphics skills, but no marketing expertise. A business site should communicate much much more than just aesthetics. It needs to be proactively driving revenue by compelling visitors and potential clients to 'take action' - contact or buy, otherwise, you're just paying for an expensive brochure that is a business cost instead of an investment.

A marketing driven website is an investment not a cost

Smart design.

Language and psychology engage your visitors.

Well thought out user-journeys are based on visitor and customer profiling.

A compelling content strategy demonstrates you understand them and can best fulfil their needs.

Finally you need effective ways to steer visitors to book an appointment or make a purchase.

Does your current site do all that?

Find out how your website can pay for itself, and create an effective revenue stream by turning visitors into clients.