You have 7 seconds to impress before a potential client clicks away.
How do you keep them?
TAP TO FIND OUT
Is your business website an investment or a cost?
The role of a business website is different to a personal one
A business website should be more than an online brochure.
It should work for you,
it should be proactive: attracting and engaging your visitors,
It should be communicating your brand, where you control it,
It should activelyturning visitors into clients, even whilst you're asleep.
If your website is not earning you revenue, then it's costing you money.
A marketing-driven website is an investment not a cost
Language and psychology engage your visitors.
Well thought out user-journeys are based on visitor and customer profiling.
A compelling content strategy demonstrates you understand them and can best fulfil their needs.
Finally you need effective ways to steer visitors to book an appointment or make a purchase.
You have less than 7 seconds to make an impression
We're time-poor so we judge a business or brand instantaneously by its website design and online presence. Therefore excellent design is critical. According to Google's own research, you have less than 7 seconds to persuade a new visitor to choose you, before they try a competitor's site. Most people don't return.
The biggest mistake you can make
Does your web designer have marketing expertise? A common mistake businesses make is to hire a web designer with strong graphics skills, but no marketing expertise. A business site should communicate much much more than just aesthetics. It needs to be proactively driving revenue by compelling visitors and potential clients to 'take action' - contact or buy, otherwise, you're just paying for an expensive brochure that is a business cost instead of an investment.
Does your current site do all that?
Find out how your website can pay for itself, and create an effective revenue stream by turning visitors into clients.